Half Hour Method For A Powerful Persuasive Speech That Will Get Your Target Audience To Accomplish What You Want.
Start off with a distinct idea of your persuasive speech's intention. Your call to action. What do you want your viewers to do as a outcome of your speech. Consolidate it into a single statement. Keep this in mind throughout.
Plan a preliminary call to action, specifically asking your audience to do what you want them to do. Be specific as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the journey of considering your product or services.
Prepare three solid reasons why they should do what you want. Start by listing 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.
You now know where you want your audience to go and why from your outlook.
Now stop and think more thoughtfully about your target market. Who are they? Are they the decision makers? Or support staff? Are they capable of making a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will control the way they hear what you have to say.
You've already determined what you have to say, the object here is to understand how best to say it, so your target audience hears what you have to say. You may note the power of your arguments one way, they may another. If there is a distinction, consider re-ranking yours.
Now for each essential point on your list, come up with an anecdote or story to represent how or why this would be material to your market. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each major point you need to consider how to tie them together. How to turn from one idea to the next.
Lastly, now that you have a chain of three stories, each of which depict one of the key reasons why your audience should act positively on your call to action, you need to come up with an opening.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a pertinent question, or making a daring statement designed to seize their awareness are just two possible ways of achieving this. The introduction should be relatively brief. You want to grab their attention, and give them a quick preliminary view of what you are going to explain them.
You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't learn by heart the body of your speech. Rather, remember the stories you are going to tell and the transitions you are going to use to move from one to the next. This will give your persuasive speech a natural flow and alleviate you from anxiety about memorizing exact phrasing.
Write your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will vary it trying to convert your ideas into language your audience will hear and appreciate. Do this and your persuasive speech will wow them.